2024 GFMC at Milan: 2024 Global Fashion Management Conference at Milan University of Milan Milan, Italy, July 11-14, 2024 |
Conference website | https://2024gfmc.imweb.me/ |
Submission link | https://easychair.org/conferences/?conf=2024gfmc |
Conference program | https://easychair.org/smart-program/2024GFMCatMilan/ |
Submission deadline | January 31, 2024 |
Call for Papers
2024 Global Fashion Management Conference at Milan
Extended Submission Deadline: January 31, 2024
Conference Date: July 11-14, 2024
Conference Theme: Marketing & Management in the Age of the Digital Fashion Transformation
Co-Hosts:
Korean Scholars of Marketing Science
Organizer: Global Alliance of Marketing & Management Associations
Partners:
SIMktg - The Italian Marketing Association
Australian & New Zealand Marketing Academy
Ritsumeikan University, Japan
ISCTE-IUL-Lisbon University Institute, Portugal
ISEM Fashion Business School, University of Navarra, Spain
Center for Sustainability & Wellbeing, Yonsei University, Republic of Korea
Pusan National University, Republic of Korea
Sponsors:
National Research Foundation of Korea
Korea Economy & Management Development Institute
Conference Co-Chairs:
Lamberto Zollo (University of Milan)
Hye-Young Kim (University of Minnesota)
Conference Co-Chairs:
Prof. Lamberto Zollo, Department of Economics, Management and Quantitative Methods, University of Milan, Via Conservatorio, 7 20122 MILANO (MI), Italy. lamberto.zollo@unimi.it. Tel: +39 02503 21472.
Prof. Hye-Young Kim, Retail Merchandising Program, College of Design, University of Minnesota,240 McNeal Hall,1985 Buford Ave.,St. Paul, MN 55108-6136, hykim@umn.edu, Tel: +1-612-624-4904.
Global Relationship Committee Chair:
Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, University of Maryland, USA. Vice President of Publications, American Marketing Association.
Academic Excellence Committee Chair:
Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.
Publication Opportunities of Sponsoring Journals:
International Journal of Advertising
International Marketing Review
Industrial Marketing Management
Asia Pacific Journal of Marketing and Logistics
Journal of Global Fashion Marketing
Journal of Global Scholars of Marketing Science
Journal of Global Sport Management
Joint Symposia:
2024 ANZMAC-GAMMA JOINT SYMPOSIUM
2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM
2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium
2024 2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium
2024 Safety Management Symposium: Global Standard
2024 NZAI-GAMMA JOINT SYMPOSIUM
2024 Pusan National University-GAMMA JOINT SYMPOSIUM
2024 GAMMA Doctoral Dissertation Competition
Chair: John W. Cadogan, the Editor-in-Chief of International Marketing Review, The University of Leicester
Meet the Editors
Chair: Roland T. Rust (Vice President of Publications, American Marketing Association)
C. Anthony Di Benedetto (Co-Editor-in-Chief of Industrial Marketing Management)
Charles R. Taylor (Editor of International Journal of Advertising)
John Cadogan (Editor of International Marketing Review)
Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research)
Giampaolo Viglia (Editor-in-Chief of Psychology & Marketing)
Ian Phau (Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics)
Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing)
Kyung Hoon Kim (Editor-in-Chief of Journal of Global Scholars of Marketing Science)
Kihan Kim (Editor-in-Chief of Journal of Global Sport Management)
Workshop
Journal of Business Research Workshop: How to Get Published in JBR: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.
2024 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM): Instructor: Prof. Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH), c.ringle@tuhh.de, https://www.tuhh.de/mds/team/prof-dr-c-m-ringle.html
Tracks
Innovative and Sustainable Fashion
New Dimensions of Luxury Consumption and Sustainable Behavior
Customer Experience Management
Luxury Marketing & Branding
International, Global, and Cross-Cultural Marketing
Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art
Sustainability in Luxury and Fashion Brand Advertising
Strategic Fashion Marketing Management
Sustainability in Fashion Management
Luxury in the age of Digital Disruption and Transformation
Influencer Marketing in Fashion
Social Media Communications & Digital Engagements
Buying Decision Making of Luxury
New Technology in Fashion Marketing
Digital Fashion Marketing in the Age of Transformation
Responsible consumption and production
Corporate Social Responsibility and Socially Responsible Consumption in the Fashion Industry
Turning Points in luxury
Consumer Interactions and Engagement on Digital Platforms
Advertising and Brand Building for Luxury Goods
New Trends and Issues for a Responsible Fashion in the Digital Era
Fashionable Yet Responsible: How Can Fashion Brands Contribute to New Consumer Experiences and Sustainable Innovation?
AI in Fashion: All Applications For Retail
Business Model Innovation and Life Cycle Management in Fashion Industry
Social Media Strategies for Fashion Brands
Global Business-to-Business Culture & Fashion Markets
Consumer Experience in A New Digital Fashion Frontier
Fashion Mobile Apps; Engagement, Experience and Transformation
Human Brain vs. AI at Crossroad and Fashion Business Implications
Greenwashing versus Green Marketing
Contemporary Trends in Luxury Consumption Psychology
Art Marketing and Luxury Brands in Fashion Industry
Cultural Appropriation and Fashion
Digital Transformation in the Sport Industry and Sport Organization
AI and Technology Driven Marketing in Fashion and Beyond
Digital Fashion Retail and Marketing in the Generative AI Era
Fashioning the Digital Future: Fashion Marketing in the Generative AI Era
Personalized Customer Experience and Communication in the Age of Mixed Reality World
Design, Innovation, and Marketing in Fashion Industry
Constructing and Deconstructing Brand Heritage: A Narrative Resource for Fashion Brands
Information and Innovative Technologies in the Digital Fashion Context
AI and Digital Fashion Transformation and Beyond
Luxury Branding and Consumer Culture Theory
Design & Architecture
AI Enabled Social Media Advertising in Fashion Marketing
Marketing in General
Submission Guidelines: https://2024gfmc.imweb.me/35/?bmode=view&idx=16495692&back_url=&t=board&page=
For More Information:
ORGANIZING COMMITTEE CHAIR:
Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.
GENERAL SECRETARY:
Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Provost & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346.
PROCEEDINGS EDITOR:
Prof. Miyea Kim, College of Business Administration, Changwon National University, 20 Changwondaehak-ro, Uichang-gu, Changwon, 51140, Republic of Korea, yeakim@changwon.ac.kr, Tel:+82-55-213-3338, Fax:+82-55-213-3339.
LOCAL ARRANGEMENT COMMITTEE:
Local Arrangement Committee Chair: Prof. Riccardo Rialti, Department of Economics, Management and Quantitative Methods, University of Milan, Via Livorno 1, Milan, Italy. riccardo.rialti@unimi.it.
Assistant to the General Secretary: Qi (Jasmine) Jiang, College of Business, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea, gammajasmineqi@gmail.com, Tel: +82-(0)10-2123-2504.
Conference Homepage: https://2024gfmc.imweb.me/
Central Office
Global Alliance of Marketing & Management Associations
Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,
e-mail: gammacentraloffice@gmail.com