ARVR19: Augmented Reality (AR) and Virtual Reality (VR) For Business |
Submission deadline | June 30, 2019 |
Call for Papers
Augmented Reality (AR) & Virtual Reality (VR) for Business
Organiser: Creative AR & VR Hub, Faculty of Business and Law
Manchester Metropolitan University
Publisher: Springer
Augmented and Virtual Reality (AR & VR) offer exciting opportunities for human computer interaction, the enhancement of places and new business cases. The Augmented Reality and Virtual Reality Conference organisers seek original, high‐quality papers in all areas related to augmented reality (AR), virtual reality (VR), mixed reality (MR) and 3D user interfaces. This book aims to include business case studies covering a variety of topics.
Issues to be covered in the book include, but are not limited to, the following areas:
- Augmented reality, virtual reality, artificial intelligence, big data and Internet of Things
- Augmented and virtual reality adoption behavior
- Augmented and virtual reality business model
- Development and implementation of augmented and virtual reality applications
- Mobile and wearable technologies and applications
- Impacts of augmented and virtual reality on value co-creation
- Augmented and virtual reality for customer engagement
- Enhancing customer experience via augmented and virtual reality
- Legal, ethical, and regulatory issues of augmented and virtual reality
- Augmented and virtual reality marketing
- Augmented and virtual reality gamification
- New methodological approaches for augmented and virtual reality
- Augmented and virtual reality applications in tourism, events, cultural heritage, architecture, education, retail, entertainment, health, manufacturing etc.
- Any other related topic
Submission Guidance
Please submit 7 page case study on following topics: best practices, industrial use cases of VR/AR/MR, project results and demonstrations of applications of VR/AR/MR in industry, and/or actual or potential transfers of academic results.
Please see below for further details on preparing your case study for submission:
- No. of pages per case study: 7
- Format for each case study:
- Company description
- Project summary
- Project details
- Feedback from end users
- Future outlook/roadmap
- Conclusion
- Elements to include:
- Rich media (e.g. pictures) are recommended
- Hyperlinks are not recommended
Please submit your paper as a word document by 30th June 2019
If you require further assistance please contact:
Conference chair: Dr Timothy Jung - t.jung@mmu.ac.uk
Industry chair: Jeremy Dalton - jeremy.dalton@pwc.com