Book Title: Advances in digital marketing in the era of artificial intelligence: cases studies and data analysis for business problem solving.

Editors: Moez Ltifi, drltifimoez@gmail.com

Introduction: We are pleased to invite chapter proposals for an edited research book on “Advances in digital marketing in the era of artificial intelligence: cases studies and data analysis for business problem solving”. This book aims to highlight the technological advancement that is transforming the future of digital marketing and covers important research areas in this field. This book will demonstrate advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence for solving business problems

About the Editors: Moez LTIFI is a Ph.D in Business Administration. He is currently associate professor (HDR) in marketing at the University of Shaqra in Saudi Arabia and at the University of Sfax in Tunisia. Dr Ltifi is a reviewer in various international academic journals. His research work focuses on consumer attitudes, online shopping, customer satisfaction, customer trust, acceptance of new technologies, electronic loyalty, retailing, bank marketing, m.mobile, consumer behaviour, corporate governance, performance, branding, digital marketing...

Scope and Coverage: The book will cover a wide range of topics related to “Advances in digital marketing in the era of artificial intelligence: cases studies and data analysis for business problem solving”, including but not limited to:

• Artificial intelligence and marketing automation projects.
• Artificial intelligence and marketing process improvement.
• Artificial intelligence and segmentation/qualification of marketing databases.
• Artificial intelligence and inductive analysis in marketing.
• Artificial intelligence and predictive analysis in marketing.
• Artificial intelligence and marketing content creation.
• Functioning/use of artificial intelligence in marketing
• Artificial intelligence and more effective advertising
• Artificial intelligence and customer service.
• Artificial intelligence and Big Data to better understand customers.
• Artificial intelligence and data analysis for increased engagement.
• SEO and artificial intelligence.
• Artificial intelligence and search engine
• Artificial intelligence and targeting: machine learning
• Artificial intelligence for SEA: programmatic ads
• Chatbot and digital communication.
• Social media analysis and artificial intelligence.
• Artificial intelligence and image recognition in marketing.
• Artificial intelligence and data driven marketing.
• Marketing and Blockchain technology.
• ....

We welcome chapter proposals on any relevant sub-topic within the scope of the book.

Submission Guidelines:

Chapter proposals should be submitted in English and should be no more than 1000 words.

Proposals should clearly state the chapter's objectives, research questions, methods, and expected contributions to the field.

Authors should include a brief bio (no more than 150 words) and their contact information.

Proposals should be submitted to drltifimoez@gmail.com by May 31^st 2023.

Timeline:

Chapter proposal submission deadline: [May 31st]

Notification of acceptance: [June 10th]

Full chapter submission deadline: [August 31st]

Reviewer feedback: [October 15th]

Final chapter submission deadline: [October 31st]

Publication of the book: [2024]

We encourage scholars, researchers, and practitioners with relevant expertise to submit chapter proposals. If you have any questions, please do not hesitate to contact us at drltifimoez@gmail.com

We look forward to receiving your chapter proposals.

Publication

Book 2024 proceedings will be published by CRC Press, Taylor & Francis Group.

Contact

All questions about submissions should be emailed to drltifimoez@gmail.com