FAMAC2022: Finnish Academy of Marketing annual conference University of Helsinki Helsinki, Finland, June 2-3, 2022 |
Conference website | https://www.helsinki.fi/en/conferences/finnish-academy-marketing-annual-conference |
Submission link | https://easychair.org/conferences/?conf=famac2022 |
Abstract registration deadline | March 31, 2022 |
Submission deadline | March 31, 2022 |
Finnish Academy of Marketing organizes first annual conference for academics and practitioners interested in state of the art research in the field of marketing. Theme of the conference is “Future of Marketing Science and Practice”. Marketing science is being changed by data-driven marketing practices where artificial intelligence and other digital technologies such as service robots are infused to marketing. Future of marketing science and practice is not only altered by digital technologies many of the traditional marketing issues remain same. As an example pricing is still pricing even though prices can be changed dynamically with artificial intelligence and machine learning. Academy welcomes submissions from all sub-fields of marketing.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference.
Finnish Academy of Marketing appreciates all aspects of diversity within marketing discipline i.e. research can be interdisciplinary, multidisciplinary and can be carried as historical research and both qualitative and/or quantitative. Different types of theories and conceptual analysis in addition varied industrial contexts are appreciated. We provide timely review of the research proposals and abstracts (2-4 pages) and for full manuscripts (up to 20 pages) with APA reference style.
Finnish Academy of Marketing provides a conference proceedings publication opportunity to accepted papers. Oral presentations are each allocated 20 minutes out of which 15 minutes for presentation and 5 minutes for comments and general discussion.
The following paper categories are welcome:
- Full papers (up to 20 pages)
- Posters (1 page) and abstracts (2-4 pages).
- Use APA style.
Committees
Program Committee
- Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
- Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
- Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
- Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies
Organizing committee
- Jari Salo, Professor of Marketing, University of Helsinki, Finland (jari.salo@helsinki.fi)
- Jaakko Aspara, Grönroos Professor in Marketing, Hanken, Finland
- Sanna-Katriina Asikainen, Associate Professor of Marketing, Aalto University, School of Business
- Tommi Laukkanen, Professor of Marketing and Consumer Behavior, Vice Dean, University of Eastern Finland, Faculty of Social Sciences and Business Studies
Contact
All questions about submissions should be emailed to jari.salo@helsinki.fi