MARKCON 2020: International Conference on Marketing Indus Business Academy, Lakshmipura, Thataguni Post, Kanakapura Road, Bangalore - 560082 BANGALORE, India, January 9-11, 2020 |
Conference website | http://iba.ac.in/13th-iba-international-conference/ |
Submission link | https://easychair.org/conferences/?conf=markcon2020 |
Poster | download |
Early Bird Registration Closes | November 21, 2019 |
Abstract registration deadline | November 30, 2019 |
Submission deadline | December 30, 2019 |
About MARKCON 2020 - The need to explore the evolution of marketing ecosystem, its components and innovative practices is inevitable for marketers in India and globally. The ecosystem represents the co-existence of both living and non-living elements who interact and have interdependence upon each other. Similarly, contemporary marketing ecosystem is created for businesses to gain visibility, engage prospects, capture attention, and create customers by placing right ideas, messages or products at the right time. IBA recognizes the immediacy of understanding the marketing ecosystem in Indian and Global context and thus the theme of the conference “Marketing Ecosystem and Innovations: India and the Globe” was conceived. The conference is aimed at both academia and the practitioners to bring about the alignment between theory and practice.
List of Topics
- Marketing Strategies
- Brand Management
- Rural Marketing
- Managing Customer Experience and Engagement
- Social Marketing
- Retail Marketing
- Start-up Ecosystem and Marketing at Medium and Small Scale Enterprises (MSMEs)
- Marketing Analytics
- Account Based Marketing
- International Marketing
- Digital Marketing
- Sustainability Marketing
Committees
Program Committee
- Dr. Vaishali Agarwal
- Prof. Narendra Babu
- Prof. Nagendra Hegde
- Prof. Smita Gaikwad
Organizing committee
- Dr. Vaishali Agarwal
- Prof. Smita Gaikwad
- Prof. Nagendra Hegde
- Prof. Narendra Babu
Publication
MARKCON 2020 proceedings will be published in 3d Journal of IBA. Selected accomplished papers would also be considered for publishing in Journal of Indian Business Research, an Emerald (UK) Publication.
Venue
The conference will be held in the premises of Indus Business Academy, Lakshmipura, Thataguni Post, Kanakapura Road, Bangalore - 560082
Contact
All questions about submissions should be emailed to ibamarkcon2020@iba.ac.in