SMDV 21: International Conference on Sustainable Marketing-Delivering Value The conference will be held in online mode at UEM Kolkata Kolkata, India, March 5-7, 2021 |
Conference website | https://uem.edu.in/uem-kolkata/international-conference-on-sustainable-marketing/ |
Submission link | https://easychair.org/conferences/?conf=smdv21 |
Abstract registration deadline | January 31, 2021 |
Submission deadline | February 28, 2021 |
Overview of the Conference
The core value of sustainability is embedded in the long-term maintenance of the quality of life and contains environmental, economic and social components. Business organizations have substantial responsibility for preserving the quality of life for future generations, as a result of the role they play in transforming natural and societal resources into goods and services. The marketing function is a major force in strategic decision-making in contemporary organizations.
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. With its arsenal of tools for influencing (managing) consumption patterns, marketing must take responsibility for sustainable behaviour of both organizations and consumers. The conference intends to address dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of misplacing sustainability idea in pursuit of short-term business goals.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full papers
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SUSTAINABLE CONSUMER CULTURE
New trends in Lifestyles and Sustainable Consumption; Post-consumerist lifestyles; Impact of socioeconomic status on sustainable consumption practices and its impact on society; Collaboration for increasing sustainable opportunities; Society and sustainable consumption.
THE NEW CONSUMPTION PATTERNS
Performance economy; Sharing Economy; Collaborative consumption; Products and Services and sustainable consumption
GREEN MARKETING
Sustainable marketing strategy, Sustainable marketing mix, Sustainable consumer behaviour, and benefits of sustainable marketing, Green advertising
POST COVID – MARKETING VALUES
Changes in doing business, Changes in consumer behaviour, Changes in product designs/pricing/promotions post-COVID, Marketing in turbulence, Reach and acceptability in turbulence
SUSTAINABLE OPPORTUNITIES
Consumption and sustainable cities; Sustainable/Smart Cities and Communities; Sustainable Food Consumption and Food Waste Prevention; Sustainable Tourism, including ecotourism; Sustainable mobility, Strategic Business Sustainability
SUSTAINABLE BUSINESS STRATEGY
Sustainability in business processes through sustainable business management in the following areas• Human Resource Management• Marketing Management• Finance• Operations Management• Information Technology and Business Analytics
List of Topics
- Sustainable Consumer Culture
- The New Consumption patterns
- Green Marketing
- Post Covid Marketing Values
- Sustainable Opportunities
- Sustainable Business Strategy
Committees
Program Committee
- Chief Patron: Dr Satyajit Chakrabarti (Chancellor UEM Kolkata), Dr Sajal Dasgupta( Vice-Chancellor, UEM Kolkata)
- General Chair: Dr Satyajit Chakrabarti (Pro-Vice-Chancellor UEM Kolkata)
Organizing committee
- Convenor: Dr Subrata Chattopadhyay
- Co-Convenors: Prof. Sundeep Singh Sondhi and Prof. Arunava Dalal
Publication
Selected papers from SMDV 21 will be published (after peer review) as a book chapter in edited book volume titled Sustainable Marketing and Customer Value to be published by Routledge Taylor & Francis Group. The Routledge books are indexed by Scopus, Web of Science and Google Scholar. For additional information regarding the publisher, please visit https://www.routledge.com.
Contact
All questions about submissions should be emailed to uemk.marcon@gmail.com