WDMB 2020: Workshop Digital Marketing and Branding Lisbon, Portugal Lisbon, Portugal, October 8-10, 2020 |
Conference website | http://www.icmarktech.org/index.php/en/workshops?id=75 |
Submission link | https://easychair.org/conferences/?conf=wdmb2020 |
Submission deadline | June 30, 2020 |
WDMB 2020 ' Workshop Digital Marketing and Branding, calls for research revolving around digital marketing and / or branding. Papers atthe intersection of these two domains are especially welcome and we incentivize authors to takethe overarching conference theme of technology in consideration in their submissions.We aim at bringing together scholars interested in the ever-evolving dynamics of the digital worldand their impact in marketing and branding theories and practices. An up-to-date knowledge ondigital marketing and branding is essential to tackle the broader challenges that come togetherwith connectivity, globalization, and the increasing use of technology in the management oforganizations and in the markets.Papers from marketing and other management areas are welcome. There are no paradigmaticor methodological preferences but papers should meaningfully advance current knowledge.
Submission Guidelines
Papers written in English (until 10-page limit) must follow the formatting rules for Proceedings in Smart Innovation, Systems and Technologies series (see Instructions for Authors at Springer Website). The version of these papers for evaluation by the Scientific Committee, saved in PDF format, must not include identification, e-mail and affiliation of the authors. This information must only be available in the camera-ready version of accepted papers, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.
Papers written in Spanish or Portuguese (until 15-page limit) must follow the formatting rules of RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação (download instructions/template for authors in Spanish or Portuguese). The version of these papers for evaluation by the Scientific Committee, saved in PDF format, must not include identification, e-mail and affiliation of the authors. This information must only be available in the camera-ready version of accepted papers, saved in Word format. These file must be uploaded at the conference management system in a ZIP file.
All papers must be original and not simultaneously submitted to another journal or conference.
To submit or upload a paper please go to the https://easychair.org/conferences/?conf=wdmb2020
List of Topics
- Digital Marketing Research
- Digital Marketing Strategies
- Digital Content Marketing
- Search Engine Optimization Strategies
- Mobile Marketing Strategies and the Influence on Customer Decision-making
- Social Network Sites and Social Media Marketing
- Digital Influencers
- Digital Consumers and eWOM
- Branding in the Digital Age
- Branding and Strategy
- Brand Online Experience
- Luxury Brands' Online Strategies
- Branding and Design
- E-commerce Branding
- Other topics converging with the workshop them
Committees
Organizers
- Sandrina Francisca Teixeira (Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto)
- Fernando Pinto Santos (IPAM - Portuguese Marketing Institute)
Academic Coordination
- Carlos de Mello Brito (Portucalense University, Portugal)
- Paulo Lencastre (Catholic University, Portugal)
- José Freitas Santos (CEOS.PP - Polytechnic of Porto, Portugal)
- Patricia Núñez Gómez (Complutense University of Madrid, Spain)
- Clotilde Perez (São Paulo University, Brazil)
Scientific Committee
- Ana Patrícia Lima (CEOS.PP - Polytechnic of Porto, Portugal)
- Ana Torres (CEOS.PP - Polytechnic of Viana do Castelo,Portugal)
- Arnaldo Coelho (Coimbra University, Portugal)
- Beatriz Casais (University of Minho, Portugal)
- Belém Barbosa (Aveiro University, Portugal)
- Carlos de Mello Brito (Porto university, Portugal)
- Cristela Bairrada (Coimbra University, Portugal)
- Daniel Martí Pellon (Vigo University, Spain)
- Filipe Coelho (Coimbra University, Portugal)
- Filipe Rodrigues (Lusófona University, Portugal)
- Helena Nobre (Aveiro University, Portugal)
- João Costa(Coimbra Business School, Portugal)
- Jorge Remondes (ISVOUGA, Portugal)
- José Freitas Santos (CEOS.PP - Polytechnic of Porto, Portugal)
- José Santos (CEOS.PP - ISPGaya, Portugal)
- Madalena Abreu (Coimbra Business School, Portugal)
- Miikka J. Lehtonen (Institute of Design and Innovation, Dubai)
- Miriam Salomão (IPAM, Portugal)
- Patricia Núñez Gómez (Complutense University of Madrid,Spain)
- Paula Arriscado (IPAM, Portugal)
- Paulo Cardoso (Fernando Pessoa University, Portugal)
- Paulo Lencastre (Catholic University, Portugal)
- Pedro Malta (NOVA University, Portugal)
- Ricardo Cayolla (IPAM, Portugal)
- Ricardo Melo (CEOS.PP - Polytechnic of Porto, Portugal)
Publication
WDMB 2020 proceedings will be published in:
- Smart Innovation, Systems and Technologies Collection, Springer (English papers)
- RISTI (Spanish or Portuguese papers)
- Extended versions selected by the Academic Coordination, possibility of publication in "Data Technologies and Applications" (JCR)
Venue
The conference will be held in ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.
Contact
All questions about submissions should be emailed to wdmb.icmarktech@gmail.com