DigEx-2019: International Workshop on Transforming the Digital Customer Experience Universidad de Sevilla. Escuela Técnica Superior de Ingeniería Informática. 41012 Seville, Spain Seville, Spain, June 26-28, 2019 |
Conference website | http://digex.bisconf.info/ |
Submission link | https://easychair.org/conferences/?conf=digex2019 |
Submission deadline | April 15, 2019 |
Submission deadline (Extended) | April 29, 2019 |
CALL FOR PAPERS
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1st International Workshop on Transforming the Digital Customer Experience (DigEx-2019)
This workshop will be held in conjunction with the 22nd International Conference on Business Information Systems (BIS-2019)
Seville, Spain
June 26-28, 2019
http://digex.bisconf.info/
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Deadline for submissions: April 29, 2019 (Extended)
(Proceedings in Springer's LNBIP series)
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DESCRIPTION
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New disruptive technologies and the digital revolution are rapidly transforming the nature of how companies are interacting with their customers. Executives in all industries are thus using digital advances such as analytics, mobility, social media, IoT and smart embedded devices – as well as improving traditional technologies such as ERP – to build new digital services and transform the experience of their customers. However, transforming the customer experience does not imply only to integrate new technology, but requires also to adopt a customer centric approach that places the individual customer at the centre of organization, processes and roles. As a consequence, the workshop “Transforming the Digital Customer Experience” is at the corner between technological progresses and business advances by focusing in how the mix of new technologies and new organizational models can help in developing services to improve the experience of the digital customer. The workshop embraces concepts from Computer Science, Information Systems, and Business Administration areas.
The goal of the workshop is to identify challenges from digitization of the customer relationship and to make progress, such as tools, methodologies and frameworks, to deal with these challenges.
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TOPICS OF INTEREST
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Topics include (but are not limited to):
· Applications of disruptive technologies for enhancing the customer experience (Social, Mobile, Analytics, Cloud, IoT, Augmented and Hybrid Reality, etc.)
· Omni-channel and cross-channel strategies supported through digital services for improving the relationship with customers
· Methodologies and tools for understanding the customer perception and behaviour (sentiment analysis, customer journey maps, etc.)
· Obtaining customer insight through analytical services using big data, business intelligence and other analytics technologies
· Digital services for recommendation and customization of product offers
· Tools for customer profiling and segmentation
· Extension of traditional service and product offerings to digital enabled services
· Tools and services for transforming the customer experience in specific industries (retail, publishing, etc.)
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SUBMISSION
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- Long papers: max. 12 pages
- Work-in-progress reports: max. 6 pages
- Demo papers: max. 4 pages
DigEx 2019 proceedings are planned to be published as a volume in Lecture Notes in Business Information Processing (LNBIP) series by Springer Verlag.
http://www.springer.com/computer?SGWID=0-146-6-450209-0
Information for LNBIP authors may be found at
http://www.springer.com/computer/lncs?SGWID=0-164-6-791344-0
Submission: http://bis.ue.poznan.pl/bis2019/digex/
* language of publication: English
* paper must not exceed 12 LNBIP pages (including abstract and references)*
* please include a 100-word abstract at the beginning of the paper, which clearly presents the achievement or contribution of the paper
* please include 4-7 keywords best describing your paper