IAPNM2023: 22nd International Congress on Public and Nonprofit Marketing University of Pannonia Veszprém, Hungary, July 5-7, 2023 |
Conference website | https://iapnm2023.gtk.uni-pannon.hu/#tanda |
Submission link | https://easychair.org/conferences/?conf=iapnm2023 |
Abstract registration deadline | February 28, 2023 |
Submission deadline | April 15, 2023 |
The International Association on Public and Nonprofit Marketing (IAPNM) / Asociación Internacional de Marketing Público y No Lucrativo (AIMPN) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing or other related disciplines who are concerned with or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations and nonprofits. It aims to contribute to the establishment of the adequate bases for an integrated, responsible and sustainable socio-economic development model worldwide.
Submission Guidelines
Choosing ECoC as the focus of the congress, all thoughts on marketing culture arewelcome. And, of course, culture in its broadest sense. This includes the marketing of culturalproducts that are not purely for-profit at one end of the scale, up to the protection of thecultural traditions of a region, for example, through public support for tourism.And, of course, in addition to the congress's theme note, we welcome the presentation of anyresearch findings that will help us better understand how public and non-profit actorswork, and even their collaboration with the for-profit sphere for positive social goals.At the congress in Veszprém, we hope to get closer to a better understanding of the mecha-nism of action of nonbusiness marketing through exciting track discussions. So, we arewaiting for the empirical results of fellow researchers.
All papers must be original. We welcome submissions of full papers that address, but are not restricted to, the followingtopics under the lenses of marketing and culture in public, nonprofit, social and the emergingfourth sector organizations.
List of Topics
- Marketing of culture
- Global economic challenges
- Social businesses, social innovations and social economy
- Public, private and social collaborations - fourth sector approaches
- Managements aspects of donation and volunteering
- Cause-related marketing and corporate social responsibility
- Place marketing: branding and sustainable destination marketing
- Value co-creation in public, nonprofit and social fields
- Responsible consumption and production; fair trade
- Social marketing
- Marketing of public services (education, health, public administration)
- Marketing of well-being and quality of life
- Sustainability and responsibility: circular economy, sharing economy
- The power of education in non-business marketing
Committees
Scientific Committee
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Zoltán Veres, University of Pannonia, Faculty of Business and Economics, Department of MarketingLászló Józsa, University of Pannonia, Faculty of Business and Economics, Department of MarketingKatalin Lőrincz, University of Pannonia, Faculty of Business and Economics, Institute of Business SciencesJudit Sulyok, University of Pannonia, Faculty of Business and Economics, Department of TourismAnnamária Sasné Grósz, University of Pannonia, Faculty of Business and Economics, Department of MarketingLuis Matosas López, Rey Juan Carlos University, Faculty of Economics and Business Sciences, Department of Financial Economics and Accounting
Organizing committee
- Fanny Liska, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Judit Sulyok, University of Pannonia, Faculty of Business and Economics, Department of TourismEszter Madarász, University of Pannonia, Faculty of Business and Economics, Department of TourismKatalin Formádi, University of Pannonia, Faculty of Business and Economics, Department of MarketingDávid Máté Hargitai, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Invited Speakers
- to be confirmed
Publication
IAPNM2023 proceedings will be published in the abstract book. For further publication opportunities, visit: https://iapnm2023.gtk.uni-pannon.hu/.
Venue
The conference will be held at the University of Pannonia (Veszprém, Hungary)
Contact
All questions about submissions should be emailed to iapnm2023@gtk.uni-pannon.hu