Factors Affecting the Consumers Introduction to Buy Cosmetics Online in Ho Chi Minh City

EasyChair Preprint no. 5480

Abstract

This study focuses on measuring the factors that affect the online purchase of cosmetics by consumers in Ho Chi Minh City. Based on qualitative and quantitative research methods, theoretical and reference to propose the right model to find out the factors that affect the online shopping intentions of cosmetics consumers. The research results of 150 samples showed that: (1) Website design quality, (2) Useful perception, (3) Ease of use perception, (4) Subjective standards, positively correlated with ideas. to buy cosmetics online for consumers. Factor (5) Perceived risk is inversely related to the intention of consumers to shop for cosmetics online. Since then, the author offers solutions to help administrators have more bases in attracting more consumers to shop for cosmetics online.

Keyphrases: consumers in Ho Chi Minh city., online cosmetic, shopping intentions

@Booklet{EasyChair:5480,
  author = {Tuyen Diep Thi Kim and Cuong Dam Tri},
  title = {Factors Affecting the Consumers Introduction to Buy Cosmetics Online in Ho Chi Minh City},
  howpublished = {EasyChair Preprint no. 5480},

  year = {EasyChair, 2021}}