The Influence of Fake News on Fashion Consumer Decision-Making

EasyChair Preprint no. 11054

Abstract

This study examines the impact of fake news in the fashion industry and its influence on consumers' decision-making. Employing a mixed-methods approach that combines quantitative and qualitative methods, we investigate consumers' exposure to misleading information, their perception of fashion sources' credibility, and how fake news affects their purchasing decisions. Results emphasize the importance of consumer awareness, industry responsibility, and the potential need for regulation. This study contributes to a deeper understanding of misinformation in fashion and its implications.

Keyphrases: Consumidores, Credibilidade, Moda, news, Tomada de decisão

@Booklet{EasyChair:11054,
  author = {Marcos Daniel da Silva Oliveira},
  title = {The Influence of Fake News on Fashion Consumer Decision-Making},
  howpublished = {EasyChair Preprint no. 11054},

  year = {EasyChair, 2023}}