The paper is devoted to the analysis of the digital transformation processes that are currently taking place in the economy, production, education and society as a whole. The main reason digital transformation is impact of the digital technologies. Modern digital technologies, services and systems are extremely important for social development. One of the key issues for the implementation of digital transformation is changes in the way of thinking and requirements for the competencies of workers in the industry. First of all, it is connected with people's understanding of digital transformation processes and with their ability to use digital technologies effectively. For specifying Ukrainian educators' awareness level about digital transformation processes, there were conducted survey. Research results have shown that there is a need to increase their awareness level about digital transformation processes. Based on the analysis of the considered researches the authors have developed a generalized model of digital transformation for enterprises, businesses and educational institutions.