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Author:Polymeros Chrysochou

Publications
Taking (Odor) Notes: When Are Consumers Increasing Their Risk-Taking Behavior?
Elena Chatzopoulou, Polymeros Chrysochou, Despoina Zympeloudi and Panagiotis Mitkidis
EasyChair Preprint no. 5359

Keyphrases

consumer behavior, cross-cultural, environmental psychology, experiment, Scent Marketing, Sensory marketing.

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