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Author:Ioanna Karantza

Publications
Branding and Repositioning Approaches for Hotels: a Case Study
Ioanna Karantza, Costas Assimakopoulos and Sotirios Vlachakis
EasyChair Preprint no. 1747

Keyphrases

Branding, CRM, Feedback (reputation) mechanism, hotel industry, online reviews, positioning, repositioning.

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