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Marketing Trends to Face the Sustainability Challenge

EasyChair Preprint no. 2092

29 pagesDate: December 4, 2019


Sustainability issues are currently included in marketing studies and practices, and demonstrate the interdependence between the interests and needs of companies and society. This paper pre- sents reflections about the marketing trends in order to face the sustainability challenge. The methodology is based on bibliographic researcher. Its structure reflects: the frameworks to search for sustainable development; the challenges of sustainability, business management, and marketing; a reflection about what do innovative companies do when faced with the challenge of sustainability. As some of the main conclusions we found that the adoption of sustainable positions allows reaching new markets, to expresses values, to contribute to the corporate transformation, and increases credibility in the long-term.

Keyphrases: Green Marketing, Marketing, social marketing, sustainable development, Sustainable marketing

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Valentina Gomes Haensel Schmitt},
  title = {Marketing Trends to Face the Sustainability Challenge},
  howpublished = {EasyChair Preprint no. 2092},

  year = {EasyChair, 2019}}
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