Research on Value Conversion from Agricultural Products to Creative Products

EasyChair Preprint no. 1374

Abstract

With the changes in global economic and environmental conditions, agricultural development in countries around the world is facing severe challenges such as rising costs, deteriorating ecological environment, and high resource conditions. Due to the market constraints, agricultural products are difficult to break through the bottleneck due to their own use and consumption value. At the same time, in order to meet the general trend of consumption transformation and upgrading, customer value-oriented, to meet the spiritual needs of consumers, to promote the integration of agricultural products and cultural elements, to achieve cultural value. Ascension, creative agricultural products are born in this context. Creative agricultural products are personalized, creative, fashionable, branded, and scaled. Based on the aesthetic economy, the purpose of improving the land output rate, resource utilization rate, and labor productivity is to create an aesthetic style and provide an aesthetic experience. The formation of strong competitiveness, the production of high value-added, effectively increase farmers' income. Creative agricultural products use biotechnology to change the physical functions of agricultural products such as shape, color difference and taste, while incorporating cultural elements, increasing the cultural and artistic content of agricultural products, and using new ideas to turn agricultural products into works of art.Guided by art and culture, using scientific technology to combine agricultural products with traditional handicrafts to realize the artistic value transformation of agricultural products.

Keyphrases: Agricultural, Creative Products, Design, Handicrafts

@Booklet{EasyChair:1374,
  author = {Jing Ruan},
  title = {Research on Value Conversion from Agricultural Products to Creative Products},
  howpublished = {EasyChair Preprint no. 1374},

  year = {EasyChair, 2019}}