A Survey Based Study to Understand Customer Perception/ Views on Purchase of Recycled Plastic Product.

EasyChair Preprint no. 10462

Abstract

Globally, plastic production and consumption have led to an outsized of plastic waste. However the plastic manufacturing is not affected and will continue to grow according to industry predictions. This paper analyses the consumer preference on purchase of recycled products in India by a structured survey of 210 participants currently residing in Gautam Budh Nagar of Uttar Pradesh district, India. Simple statistical analysis is carried out such as descriptive statistical analysis and demographics are analyzed in order to assess the consumer’s perception on recycled plastic products and willingness to pay for it. Factor analysis is conducted to identify the underlying dimensions among a set of questions meant to access the thinking and preferences of a customer.

Keyphrases: Adoption, Awareness, plastic pollution, Plastic waste, Recycled plastic product

@Booklet{EasyChair:10462,
  author = {Anubhav Bhatt and Ambuj Pathak and Mohan Pandey and Nishant Kumar Singh and Ankit Kumar},
  title = {A Survey Based Study to Understand Customer Perception/ Views on Purchase of Recycled Plastic Product.},
  howpublished = {EasyChair Preprint no. 10462},

  year = {EasyChair, 2023}}