Emergent Crossbreed Consumption Pattern in FMCG: Investigating the Impact on Brand Extension Attitudes Across Product Types

EasyChair Preprint no. 10705

Abstract

The study will look at the impact of past ecological perceptions, personal and private environmental norms, social influence, and eco-friendly self-identity on customer purchase behaviour. This essay is intended to find crossbreed intake behaviour as an emergent intake pattern on fast moving consumer goods (FMCG), which can render existing buyer stereotypes obsolete. Factor - The current study will look into the impact of perceived high quality, brand expansion incongruity, participation, and perceived threat on individual attitudes towards brand extension across three product types, namely FMCG, durable items, and solutions (FDS). More importantly, the study seeks to identify the importance of a contribution profile that includes relevance, contentment, sign-value, threat importance, danger likelihood, and perceived risk factors (monetary, mental, and gratification) in the approval of brand name expansion across industries.

Keyphrases: Brand Expansion Incongruity., brand extension, Consumer attitudes, Customer purchase behavior

@Booklet{EasyChair:10705,
  author = {S Ramya},
  title = {Emergent Crossbreed Consumption Pattern in FMCG: Investigating the Impact on Brand Extension Attitudes Across Product Types},
  howpublished = {EasyChair Preprint no. 10705},

  year = {EasyChair, 2023}}