A Study of Consumer Behaviour Towards Food Ordering and Delivery Platform

EasyChair Preprint no. 12624

Abstract

This study investigates consumer behavior towards online food ordering and delivery platforms. It explores the most preferred platforms used by customers and the factors influencing those preferences. The research acknowledges the significant shift in how people order food and aims to identify the key drivers behind this change. It examines various customer decision-making factors, including price, delivery speed, packaging quality, delivery personnel behavior, and platform design. Through a survey method utilizing a Google Form questionnaire, the study gathers data from a diverse range of participants across age, gender, and income demographics. The analysis of this data will shed light on consumer preferences for online food ordering services and the specific features offered by these platforms that hold the most influence over customer decisions. This research will contribute to a deeper understanding of the online food ordering and delivery market, allowing food delivery platforms to tailor their services and functionalities to better meet the evolving needs and expectations of their customers.

Keyphrases: consumer behavior, decision making, Delivery platforms, delivery speed, Digital Payments, Online food ordering platforms

@Booklet{EasyChair:12624,
  author = {Mohit Darji},
  title = {A Study of Consumer Behaviour Towards Food Ordering and Delivery Platform},
  howpublished = {EasyChair Preprint no. 12624},

  year = {EasyChair, 2024}}