Understanding the Psychological Drivers Behind Impulse Buying Behavior in Virtual Environments

EasyChair Preprint no. 13009

Abstract

Impulse buying behavior in virtual environments, particularly in the context of online gaming and digital marketplaces, has garnered increasing attention from researchers and industry practitioners alike. This article aims to delve into the psychological drivers that underlie impulse purchases within virtual environments, shedding light on the motivations and decision-making processes of consumers in these contexts. Drawing upon relevant theories from psychology and consumer behavior literature, such as the scarcity heuristic, social influence, and the hedonic treadmill, this article examines how various factors contribute to impulsive spending tendencies in virtual settings. Furthermore, the implications of impulse buying behavior for individuals, game developers, and digital marketplaces are explored, along with potential strategies for mitigating excessive spending and promoting responsible consumption in virtual environments. By enhancing our understanding of the psychological mechanisms behind impulse buying, this research seeks to inform both academic discourse and practical interventions aimed at promoting consumer well-being in virtual spaces.

Keyphrases: driving game, online, Technology

@Booklet{EasyChair:13009,
  author = {Shophia Lorriane},
  title = {Understanding the Psychological Drivers Behind Impulse Buying Behavior in Virtual Environments},
  howpublished = {EasyChair Preprint no. 13009},

  year = {EasyChair, 2024}}