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The Market Segmentation & Targeting

EasyChair Preprint no. 8724

9 pagesDate: August 28, 2022


Concurrently Customers have a wide range of needs and desire around the world, and there is sterner business competition between them. So, for business satisfaction and market gains, exact market segmentation is simply essential. Through critical analysis of relevant ideas and a few real-world examples, this paper represents specifically different methods of market segmentation. Many bases or factors, such as geographic segmentation, demographic segmentation, psychographic segmentation, behavioural segmentation, and others, can be used to divide markets into consumer markets and industrial markets. On the basis of those factors, a company can segment the market that it can best serve and get profitable.

Keyphrases: market research, market segmentation, Market surveys, segment

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Shivam Chikara and Sandeep Kumar Mogha},
  title = {The Market Segmentation & Targeting},
  howpublished = {EasyChair Preprint no. 8724},

  year = {EasyChair, 2022}}
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