Behavioral Insights into Tet: Examining the Gift Economy in Vietnamese New Year Celebrations

EasyChair Preprint no. 11498

Abstract

This study delves into the intricate dynamics of the gift economy during Tet, the Vietnamese New Year celebrations. Drawing on behavioral insights, we explore the multifaceted nature of gift-giving practices and their sociocultural implications. Through a combination of qualitative interviews, participant observation, and survey data, our research uncovers the underlying motivations and patterns that govern the exchange of gifts during this significant cultural event. The research contributes to the broader understanding of the gift economy as a cultural phenomenon, emphasizing its role as a vehicle for expressing and reinforcing social ties. As Tet serves as a microcosm of Vietnamese social behavior, our study provides a nuanced lens through which to explore the complexities of gift exchange in the context of a traditional celebration, offering implications for both cultural studies and the broader field of behavioral economics. Ultimately, this study contributes to a deeper understanding of the socio-cultural nuances and behavioral intricacies underlying the gift economy during Tet, shedding light on the preservation and adaptation of traditional practices within a rapidly evolving society.

Keyphrases: cultural traditions, gift economy, Vietnamese New Year

@Booklet{EasyChair:11498,
  author = {Smith Milson and Ayan Leroy},
  title = {Behavioral Insights into Tet: Examining the Gift Economy in Vietnamese New Year Celebrations},
  howpublished = {EasyChair Preprint no. 11498},

  year = {EasyChair, 2023}}