Smart Retail Adoption Model: the Retailers’ Perspective

EasyChair Preprint no. 10492

Abstract

This study applied the technology-organization-environment (TOE) framework and the evaluation-adoption-routinization (EAR) model to integrate causes and outcomes of retailers’ adoption of smart retail. Based on relevant TOE researches, this study proposed 11 predictors of smart retail outcomes (i.e., evaluation, adoption, and routinization). The questionnaire survey with convenience sampling was conducted to test the proposed hypotheses and 115 valid retailer supervisors in Taiwan participated the survey. The results of structural equation modeling (SEM) showed that Technology (i.e., relative advantage, compatibility, complexity, costs, and perceived benefits), Organization (i.e., top management support, sufficient resource, and technology competence), and Environment (i.e., competitive pressures and customer pressure) significantly affect “evaluation” and “adoption” of smart retail. Besides, “government support” was the only one predictor that does not have significant effects on “evaluation” and “adoption” of smart retail. Finally, no predictors significantly affect “routinization” of smart retail. The results of this study may serve as a reference for evaluating retailers’ smart retail implementation and investments.

Keyphrases: Evaluation-Adoption-Routinization (EAR), Retailers, Smart Retail, Technology-Organization-Environment (TOE)

@Booklet{EasyChair:10492,
  author = {Tze-Hsien Liao},
  title = {Smart Retail Adoption Model: the Retailers’ Perspective},
  howpublished = {EasyChair Preprint no. 10492},

  year = {EasyChair, 2023}}