The Immersive Frontier: Unraveling the Potential of AR Commerce in E-commerce Evolution

EasyChair Preprint no. 12883

Abstract

This abstract explores the transformative potential of AR commerce in reshaping the evolution of e-commerce and revolutionizing the way consumers interact with online products. Augmented reality technology overlays digital elements onto the real world, offering consumers a seamless blend of physical and virtual environments. In the realm of e-commerce, AR enables shoppers to visualize products in their own space, providing a more engaging and personalized shopping experience. This abstract delves into the various applications of AR commerce, including virtual try-on for clothing and accessories, visualizing furniture in home settings, and previewing cosmetics and home decor items. By allowing consumers to interact with products in a realistic manner before making purchase decisions, AR commerce enhances confidence and reduces the likelihood of returns.

Keyphrases: Frontier, immersive, the

@Booklet{EasyChair:12883,
  author = {Julia Anderson and Bruse Smith},
  title = {The Immersive Frontier: Unraveling the Potential of AR Commerce in E-commerce Evolution},
  howpublished = {EasyChair Preprint no. 12883},

  year = {EasyChair, 2024}}